The first step in creating your marketing plan is to identify your target market. Regardless of the type of business you have, there is a core group of consumers who are most likely to need your product or service. Your job is to identify that group (or groups) and determine the best way to reach those particular people. You can use this worksheet to help guide you to your target audience. Suppose you are the owner of a mid-priced restaurant. Your marketing plan is most likely not going to include a billboard in Medford. Your advertising is likely to be […]
