Every business has a niche to fill. One of the most important parts of developing your marketing plan is deciding where your business will fit in amongst your competitors. Are there already three other businesses who provide the same service as you? How will you differentiate your business from those? If two of those businesses claim to have the best prices, and the third business claims to have the highest quality, you need to find the pigeonhole your business fits into. Your business should have its own flavor. Perhaps your business has the newest technology, best customer service, or you […]
