A proposition is like a slogan; a sentence or catchphrase that customers will learn to associate with your business. It should include information about your market niche. Does your business provide the fastest service among your competitors? The best quality? The lowest price? Find the thing that makes your business stand out from your competitors and include it in your proposition. If you’ve been in business for a while, you probably have a pretty good idea what makes your customers come to you as opposed to your competition. If that feature worked to attract them the first time, it is […]
